The way it started
The story of Adnow began in 2014, when a bunch of digital geeks passionate about digital marketing, RTB and Big Data came up with the idea of creating a new hybrid native ad format. This format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly. This format also allows to use media banners and native ads in the course of the same campaign, which comes in handy for clients and agencies when running brand promotion campaigns. The concept of serving interesting ads and content is quite obvious, however, the technical solution is complicated. It took the Adnow team over 1 year to develop the first platform prototype. The effectiveness of its’ algorithms was impressive from the outset. The idea came to fruition thanks to our co-founders that have been working with RTB, Big Data, media buying, pay per click campaigns and mobile advertising for the last 10-14 years. The combination of passion and experience made it possible to improve this platform and turn it into an effective advertising tool.
In December 2015 Adnow first launched cooperation with webmasters, and the publishers` platform became available for everyone willing to use it. Since then the algorithms and mathematical model were changed over 12 times improving the selective mechanics, while taking into account feedback from clients and our partners.
Adnow now =)
3 years have passed and in 2016 Adnow is proud to be a platform for over 160 000 partners, serving over 6 billion impressions each month throughout 114 countries. We are very pleased with these results, still, we are well aware of the long way to perfection that lies ahead. We work hard every day in order to improve our products and algorithms and provide the highest possible incomes for both sides – advertisers and publishers. We have expanded to become a large international company and put in the effort to work harder and harder on a daily basis.. And that’s why we offer our partners and clients more than any other network!